Matthew FentonHow Do I Choose My Niche?A Guide for Freelancers and ConsultantsSep 30, 2021Sep 30, 2021
Matthew FentoninWinning SoloThe 24 Most Important Things I’ve Learned in 24 Years as a SolopreneurLearn from my successes, learn from my mistakes.Jun 16, 2021Jun 16, 2021
Matthew FentonHow Peloton Changed Me From Evangelist to DisgruntledBrief Lessons in Bad Decision-MakingMay 20, 2021May 20, 2021
Matthew FentoninWinning SoloA Freelancer’s Top Five PrioritiesYou can’t do it all. Focus on these five things to increase your earnings, balance and control.Apr 21, 2021Apr 21, 2021
Matthew FentonBrand Differentiation: Ten Traps to AvoidStanding out is hard. Avoiding these ten traps makes it easier.Oct 13, 20201Oct 13, 20201
Matthew FentonFive Principles for Creating Brand DifferenceMeaningful difference starts with the right mindset.Aug 26, 20201Aug 26, 20201
Matthew FentonDon’t Waste This Crisis: How Strong Values Improve StrategyThere’s a question that’s asked far too rarely as we develop brand and business strategies. It’s simple but extremely powerful, since it…May 6, 2020May 6, 2020
Matthew FentonThe Super Bowl Ads — A Guide for the Rest of Us“Which ad did you like best?” is about the worst question to ask.Jan 30, 2020Jan 30, 2020