How Do I Choose My Niche?

A Guide for Freelancers and Consultants

“As a freelancer, how do I choose my niche? And do I need to niche down at all?”

As I coach other freelancers and consultants, and follow discussions on social media, I see and hear a lot of questions about niching.

It’s not a challenge that only new freelancers face. It’s a question you’ll keep asking as an independent.



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Matthew Fenton

I write about brand strategy & freelancing. Ex-CMO. Music junkie. For brand leaders: For freelancers: