How Peloton Changed Me From Evangelist to Disgruntled

Matthew Fenton
6 min readMay 20, 2021

“If the big boys are doing it, it must be working.”

~ a former boss, who could not have been more wrong on this point

It hasn’t been the best few weeks for Peloton.

There was the treadmill recall in the first week of May. That’s been covered elsewhere, but suffice to say Peloton’s response was not what it should have been.

I’m not here to dogpile on that, though incidents like this do make one question one’s loyalty.

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Matthew Fenton

I write about brand strategy & freelancing. Ex-CMO. Music junkie. For brand leaders: https://matthew-fenton.com/ For freelancers: https://winningsolo.com/