The Super Bowl Ads — A Guide for the Rest of Us

“Which ad did you like best?” is about the worst question to ask.

“Super Bowl ads are underpriced. Yeah, I said it.”

(“Super Bowl Ads Aren’t Expensive Enough,”, Jan. 29, 2015)

“When I buy my first brand, the first thing I’m gonna do is run multiple Super Bowl ads.”

(ANA Masters of Marketing Conference, 2016)

One of the early favorites to win Sunday’s AdMeter. Photo credit: AdWeek.

The Super Bowl Ads: What You’ll See

The Super Bowl Ads: What Will Happen Next

Dismantling Radio Shack in more ways than one. Photo credit:

The Super Bowl Ads: Some Better Questions to Ask

If BigCo did it, that doesn’t mean it worked.

And even if it worked for BigCo, that doesn’t mean it will work for you.

Photo credit: YouTube.
Photo credit: Wikipedia.

How can I get the most bang for a fraction of the buck?

Summing Up



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Matthew Fenton

I write about brand strategy & freelancing. Ex-CMO. Music junkie. For brand leaders: For freelancers: