“Which ad did you like best?” is about the worst question to ask.

Friends, the Super Bowl is just a few days away. That means the Super Bowl ads are just a few days away. And that means the advertising media, and a few pundits, are working themselves into a lather right about now.

Take Gary Vaynerchuk. He’s on record as saying:

“Super…

Matthew Fenton

I write about brand strategy & freelancing. Ex-CMO. Music junkie. For brand leaders: https://matthew-fenton.com/ For freelancers: https://winningsolo.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store