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Matthew Fenton
Matthew Fenton

277 Followers

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Sep 30, 2021

How Do I Choose My Niche?

A Guide for Freelancers and Consultants “As a freelancer, how do I choose my niche? And do I need to niche down at all?” As I coach other freelancers and consultants, and follow discussions on social media, I see and hear a lot of questions about niching. It’s not a…

21 min read

How Do I Choose My Niche?
How Do I Choose My Niche?

21 min read


Published in Winning Solo

·Jun 16, 2021

The 24 Most Important Things I’ve Learned in 24 Years as a Solopreneur

On June 16, 1997, at age 27, I placed a bet on myself, eliminated my steady paycheck, and hung out my shingle as a positioning and strategy consultant. My employment record at that time included nearly five years as a marketer manager at Van Melle, where I launched products like…

Freelancing

11 min read

The 24 Most Important Things I’ve Learned in 24 Years as a Solopreneur
The 24 Most Important Things I’ve Learned in 24 Years as a Solopreneur
Freelancing

11 min read


May 20, 2021

How Peloton Changed Me From Evangelist to Disgruntled

“If the big boys are doing it, it must be working.” ~ a former boss, who could not have been more wrong on this point It hasn’t been the best few weeks for Peloton. There was the treadmill recall in the first week of May. That’s been covered elsewhere, but…

Peloton

6 min read

How Peloton Changed Me From Evangelist to Disgruntled
How Peloton Changed Me From Evangelist to Disgruntled
Peloton

6 min read


Published in Winning Solo

·Apr 21, 2021

A Freelancer’s Top Five Priorities

“As a one-person operation, I can only do so many things to grow my business. So I need to choose wisely. But sometimes I’m paralyzed by the sheer number of options. How do I know which choices are best for me?” I coach other freelancers, and that’s how I’d summarize…

Freelance Life

14 min read

A Freelancer’s Top Five Priorities
A Freelancer’s Top Five Priorities
Freelance Life

14 min read


Oct 13, 2020

Brand Differentiation: Ten Traps to Avoid

In my last post, I proposed five principles of brand differentiation: 1. The goal is not “difference.” The goal is value and meaning. 2. Differentiation is not something you find. It’s something you create. 3. In branding, as in life, what we do matters more than what we say. 4…

Branding

7 min read

Brand Differentiation: Ten Traps to Avoid
Brand Differentiation: Ten Traps to Avoid
Branding

7 min read


Aug 26, 2020

Five Principles for Creating Brand Difference

Harvard’s Michael Porter famously said that there are exactly two ways to compete: Cost leadership and differentiation. Are you Walmart or Amazon? No? Then differentiation seems like the way to go. Practical example: If you own an independent flooring store, and a Home Depot opens up half a mile away…

Branding

3 min read

Five Principles for Creating Brand Difference
Five Principles for Creating Brand Difference
Branding

3 min read


May 6, 2020

Don’t Waste This Crisis: How Strong Values Improve Strategy

There’s a question that’s asked far too rarely as we develop brand and business strategies. It’s simple but extremely powerful, since it shapes everything that you’ll do as a team or organization. The question: Who do we want to be? It’s challenging to lead an organization in the best of…

Branding

6 min read

Don’t Waste This Crisis: How Strong Values Improve Strategy
Don’t Waste This Crisis: How Strong Values Improve Strategy
Branding

6 min read


Jan 30, 2020

The Super Bowl Ads — A Guide for the Rest of Us

“Which ad did you like best?” is about the worst question to ask. — Friends, the Super Bowl is just a few days away. That means the Super Bowl ads are just a few days away. And that means the advertising media, and a few pundits, are working themselves into a lather right about now. Take Gary Vaynerchuk. He’s on record as saying: “Super…

Super Bowl Ads

11 min read

The Super Bowl Ads — A Guide for the Rest of Us
The Super Bowl Ads — A Guide for the Rest of Us
Super Bowl Ads

11 min read

Matthew Fenton

Matthew Fenton

277 Followers

I write about brand strategy & freelancing. Ex-CMO. Music junkie. For brand leaders: https://matthew-fenton.com/ For freelancers: https://winningsolo.com/

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