Matthew FentonHow Do I Choose My Niche?A Guide for Freelancers and Consultants·21 min read·Sep 30, 2021----
Matthew FentoninWinning SoloThe 24 Most Important Things I’ve Learned in 24 Years as a SolopreneurLearn from my successes, learn from my mistakes.·11 min read·Jun 16, 2021--1--1
Matthew FentonHow Peloton Changed Me From Evangelist to DisgruntledBrief Lessons in Bad Decision-Making·6 min read·May 20, 2021----
Matthew FentoninWinning SoloA Freelancer’s Top Five PrioritiesYou can’t do it all. Focus on these five things to increase your earnings, balance and control.·14 min read·Apr 21, 2021----
Matthew FentonBrand Differentiation: Ten Traps to AvoidStanding out is hard. Avoiding these ten traps makes it easier.·7 min read·Oct 13, 2020--1--1
Matthew FentonFive Principles for Creating Brand DifferenceMeaningful difference starts with the right mindset.3 min read·Aug 26, 2020--1--1
Matthew FentonDon’t Waste This Crisis: How Strong Values Improve StrategyThere’s a question that’s asked far too rarely as we develop brand and business strategies. It’s simple but extremely powerful, since it…6 min read·May 6, 2020----
Matthew FentonThe Super Bowl Ads — A Guide for the Rest of Us“Which ad did you like best?” is about the worst question to ask.11 min read·Jan 30, 2020----